How to calculate square footage for vinyl flooring, 4Dbiz

How To Calculate For Vinyl Flooring In 3 Steps

Follow these simple steps to determine how much vinyl flooring you will need.

When you specify a beautiful vinyl floor for your client’s project, it is important to know how to calculate for vinyl flooring square footage accurately. This will help you project the cost, and ensure that the product you are recommending is realistic for the project budget. Plus, you will prove yourself as a subject expert to your client and someone that they can trust.

Luckily, calculating the amount of vinyl floor needed for the space is relatively simple! Just follow these 3 simple steps and you will know how to measure vinyl flooring from here on out:

Step 1: Measure The Space

Time to break out your trusty tape measure. You will need the total length and total width of the space. Don’t forget to measure any closets, nooks, and crannies that will also need to be covered.

How to calculate square footage for vinyl flooring

Step 2: Calculate Square Footage

The calculation for square footage is very simple:  Length x Width = Square Footage

Take the image above as an example:

Room: 9′ x 10′ = 90 Sq. Ft.

Closet: 2′ x 5′ = 10 Sq. Ft.

Total Square Footage Needed = 100 Sq. Ft.


Step 3: Add Overage and Confirm Your Calculation

When ordering vinyl flooring, it is imperative to account for cuts and waste. That is why you always add overage to the order. We recommend adding a minimum of 10%. If your flooring has any kind of pattern repeat, 20% is recommended.

In the example above, we would order somewhere between 110-120 sq. ft. of flooring.

It really is that simple! However, it never hurts to check with your retailer or your installer to make sure that your measurements match up with theirs. If you’ve followed all three of these steps, you are ready to order.


Want the absolute best pricing on vinyl flooring and a variety of other products?

The 4Dbiz Member Benefits Directory has over 180+ wholesale labels that you can access today!

Sign up for a free 4Dbiz account to learn more.


Design Networking Strategies

Design Networking Strategies

You have the skills and knowledge, and you’ve taken the first step to starting up your own interior design business. But when it comes to design networking and finding clients, you’re not quite sure where to start. Does this sound like you? Or perhaps you’re already heavily invested in your design career, but there’s been a lull in new business lately. Business owners are known for having to wear many hats, including being the primary salesperson for their services. It can be overwhelming at times, but selling your services doesn’t have to be. Read on to learn how you can reach potential clients and build your business at the same time.

Digital Networking Strategies

In this day and age, technology is heavily relied on for both business and pleasure. So it can be extremely beneficial to utilize digital media as a powerful design networking and marketing tool.


Promote Your Business on Social Media

It is becoming increasingly necessary for businesses to have a presence on major platforms, including Instagram, TikTok, Facebook, and Pinterest. Social media is at the fingertips of most of the world, and it has become useful for expanding one’s circle and discovering potential clients.

Gone are the days of high-pressure sales. Posting regularly on major social media platforms introduces your work to a broad audience and creates a sense of familiarity with them in a low-pressure environment. You can also use hashtags to make your posts show up in more searches and increase their visibility.

To fully take advantage of social media promotion strategies, you should maintain active involvement on major social media platforms. This includes:

  • Liking and commenting on others’  posts
  • Spending time in the “Explore” section on Instagram
  • Researching hashtags that are relevant to your field
  • Following accounts that could lead to potential referrals or collaborations down the road. You never know if the builder you follow might notice your work and ask you to design the interior of a project on which he’s been working!


Become an Interior Design Blogger

Starting a blog is another efficient way to network and make your business known in the digital world. An interior design blog can feature:

  • Creative decorating tips
  • Inspiration images
  • Behind-the-scenes looks at projects
  • Sneak peeks into the design process to show clients what they can expect from your services.
  • Anything else that shows off your knowledge and expertise in the field!

Blogging will help you gain credibility and build trust with the public more quickly. Interested readers will follow along, and when the time comes that they need help with a design challenge, your business information will already be in their back pocket.

There are opportunities to reach a wider audience and increase the revenue stream for your business through affiliate marketing. You can use your blog to highlight products or services in your projects, and many companies offer commission for recommending their products. Not only could you potentially increase your revenue, but you will also expand your reach by appealing to the followers of the company you are promoting.


Tailor Your SEO To Optimize Design Networking Opportunities

For those on a limited budget, search Engine Optimization (SEO) can make all the difference for your business. SEO involves using analytics and keywords that are attached to digital content to increase traffic from search engines. In other words, it’s a little boost in search rankings for your business. The best part? It’s free!

To improve SEO for your business, you can start by paying attention to these factors:

  • Brainstorm keywords and short phrases that you think your target market will search to find your services. Use an online research tool to confirm which of these phrases are searched most often and keyword difficulty (how many other businesses already have a high ranking for that search term.)
  • Keep titles simple and unique: include a strong identifying keyword, limit to 55-60 characters, and use words like “how” and “why”
  • Meta descriptions should be 1-2 sentences and include a very detailed summary of what readers can expect from your content. Don’t forget to include an identifying keyword!
  • Use short paragraphs and bulleted lists
  • Use headings and subheadings with keywords for visual appeal
  • Call-to-action buttons that guide your reader and help them navigate to your services

Online Advertising

If marketing services are within your budget, it can also be a good idea to consider investing in online advertising. Google Ads offers business owners the opportunity to promote services and products through search engines like Google, as well as on websites, videos, and mobile apps. Ads are pay-per-click (PPC), which means that you only pay for the ad when someone clicks on it. Major social media and e-commerce platforms also offer advertising services, including campaigns that start as low as $1 per day.


Launch Design Networking Email Campaigns

Email marketing campaigns are typically very successful in drumming up referrals and additional business from previous clients. Start an email list with current contacts who might be interested in your services, then focus on how to grow that list.

Use Lead Magnets

One effective tool for growing your email list is a lead magnet. Lead magnets offer free access to exclusive content, in exchange for the interested party’s contact information. This is a great way to identify who is interested in your services. You can build an email list, while also sharing your knowledge with potential clients. Examples of lead magnets include:

  • Newsletters and updates about your business – new projects, events, behind-the-scenes, etc.
  • Special offers for services
  • Whitepaper – offer in-depth product recommendations, design tips, or other educational information that will teach readers something new
  •  Surveys and polls – show readers that you’re interested in their input; this helps you learn more about your audience’s interests so that you can improve the appeal of future content as well

Email Campaign Tips

Send out periodic email blasts to everyone on your list, as a gentle reminder of your services, and make sure your content offers something valuable to your readers. You never know when an email might reach someone at a perfectly opportune time.

Still not sure what to include? Here are some additional ideas:

  • Introduction for new subscribers – describe your business, goals, background, anything you think will create a connection!
  • Relevant industry information – share case studies, the latest news in interior design, etc.
  • Calls to action – encourage readers to take immediate action

Find Additional Marketing Support

The challenge with navigating the digital landscape is that all of the design networking strategies listed above take time – time to learn, time to post, and time to grow. Outsourcing social media responsibilities for your design business can prove to be an effective solution. 4Dbiz offers marketing assistance from knowledgeable professionals who find satisfaction in collaborative work and celebrating business growth right alongside you. Contact Evelyn at 4Dbiz to schedule a call today!


Boost Your Design Business With Real-Life Connections

In spite of the emerging trend toward digital spaces, don’t overlook real-life connections either! There is something to be said for design networking in-person, as these interactions can make a more memorable and lasting impression.


Sometimes drumming up business is all about who you know. For example, Client A approaches you with a small renovation project. You’re not sure if you should accept because it will take up a lot of your time, but you ultimately decide it sounds like a fun project. When the project is finished, Client A is so happy with the results that she tells all of her friends about it, including Client B. Client B is a developer and has been looking for a solid interior designer to assist with a multi-family housing project. Client A’s referral could not have come at a more convenient time, which means you’ve just earned yourself more business.

In-Person Design Networking Opportunities

Look for opportunities to get involved in circles with which you aren’t familiar. Here are some suggestions:

  • Collaborate with a contractor, builder, or even another interior designer who has a little more exposure than you
  • Do some volunteer work and partner with local organizations to show how your business is an impactful contributor in the community
  • Host workshops and special events at your own office or a public space to meet new people who might be interested in your services
  • Design networking can also be outside the industry. Find people who align with your values. For example, if your niche is sustainable interior design, find referral partners who are also interested in sustainability (you will probably have overlap in your ideal client) – You’ll have to reword this, but you get what I mean!

It’s always a good practice to keep your ears open for new opportunities to meet people. Never underestimate the power of word of mouth!

Need a little more help getting started with design networking? Schedule a call with 4Dbiz today.

How to design and order custom drapery

How To Design And Order Custom Drapery

Ordering custom drapery for your client? Whether you are ordering through 4Dbiz or not, we want to help you sell products with confidence. When it comes to how to design and order custom drapery for your client, it is important that you know how to measure accurately, walk your client through design decisions clearly, and calculate your order confidently. Keep on reading for more details!

How To Measure For Custom Drapery

Print this drapery measure template and take it with you to the project site! As long as you have accurate measurements for A-H, you will be able to confidently order custom drapery.

You will need to print 1 copy for each wall you plan to dress with gorgeous new draperies.

How to design and order custom drapery

measure template for custom drapery

(Please note: This will not be sufficient for inside mounted shades. This template is solely for drapery.)


How To Design Custom Drapery With Your Client

As a designer, it is your job to help your clients understand their options for how to design and order custom drapery. Here are a few resources that you can keep on hand when consulting with your clients:

S Wave vs. Ripplefold Drapery

S Wave vs Ripplefold drapery


Common Drapery Pleat Types

Common drapery pleat styles

how to design and order custom drapery

butterfly drapery pleat

custom drapery pleat styles

custom drapery pleat options and styles

How To Calculate A Custom Drapery Order

how to order custom drapery

how to design and order custom drapery

We hope these resources come in handy the next time you’re stumped on how to design and order custom drapery for your client!

But if you need more 1-1 support and education when it comes to custom, schedule a call with our CEO Shayna Rose anytime.

interior design business coaching crash course

Interior Design Business Coaching Crash Course

interior design business coaching - maximize profit

What is your current method for pricing jobs, creating proposals, and closing sales? Does your final estimate end up being more of a “best guess”? If so, there is a 99% chance that you are consistently shaving your profit margin thin, and missing out on valuable income for yourself and your business.


interior design business coaching - using time efficiently

How are you currently managing your project workflow? Do you have a clear set of expectations with your client for every phase of work? If not, you are most likely working overtime, essentially giving away your valuable design time for free. But you deserve better than that!


interior design business coaching - operations and systems

Do you manage a team? If so, are you thoughtfully delegating work in a way that gives you more freedom and fulfillment – or have you just replaced design work with putting out day to day fires? If you are in the process of building your company and growing your team, you need to have a streamlined system of procedures in place.


If any of these scenarios sound a little too familiar – don’t worry. You are not alone! These are common pain points that we hear from interior designers ALL the time. And that’s why we created a 2-4 week interior design business coaching Crash Course. To help you increase profits, save time, and bring some JOY and FREEDOM back into your interior design business. But… how? Here’s the bottom line:


Making more money while saving time all comes down to working efficiently.


In just 2-4 weeks with our 4Dbiz Executive Team, you can have all of the tools you need to run a more streamlined and efficient business. You can have your business operations clearly outlined in a simple, easy-to-follow document. You can create a personalized calculator that will make building detailed proposals and estimates a breeze. All by going through what we call our Business Roadmap & System Of Procedures Crash Course. For a limited time only, you get all of this for just $1610.00.

How It Works: 

  • 2-Hour Interior Design Business Coaching Bootcamp with 4Dbiz Co-Founders Shayna and Evelyn, where we will do a deep dive into your current operations.
  • Up to 4 hours of 1-on-1 with Shayna to thoroughly overhaul your existing systems, find opportunities for improvement, clarify what’s working, and identify any gaps that need addressing.
  • Up to 1 hour of Shayna working independently to supply all deliverables (listed below).
  • Up to 2 hours of 1-on-1 marketing consultations with Evelyn to audit your current marketing strategy, identify areas for improvement, outline your ultimate business goals, and create a marketing strategy to help you reach them.
  • Up to 1 hour of Evelyn working independently to provide deliverables (listed below).
  • 1 hour of training between Shayna and your dedicated Executive Assistant, on all of your SOP’s, vendor and client correspondence, proposal builder, organizational system, etc.


  • System Of Procedure document, outlining your entire design process in detail.
  • Organized client folder ready to be duplicated for all future projects.
  • Templated proposal builder to help you build effective proposals and maximize profit in every project.
  • Recommended marketing strategy, complete with expectations for cost, timeline, set up, and on-going content plan.
  • Search Engine Optimization report with recommendations for how to improve your rankings.


We only take 2 interior designers into this course per month – so don’t wait!

Contact 4Dbiz to claim your spot today.

Business Coaching for interior designs at 4Dbiz

Business Coaching for Interior Designers

For principal interior designers, it is essential to not only understand the elements of design, but also the concepts of running a business. Business acumen is a major contributing factor to company success; luckily, it is an acquired skill that can be learned. Whether you need help with networking, proposals, e-commerce, business operations,  or just need a consultant you can trust – 4Dbiz can provide business coaching for interior designers through 1:1 Strategy Sessions.

Business Coach for Interior Designers

4Dbiz’s business Strategy Sessions are led by our Co-Founder and Chief Executive Officer, Shayna Rose Pellino. 

Shayna’s business expertise comes from her own learning experiences as a business owner. Three years into her career in the interior design industry, she had uncovered a host of challenges and unmet needs within the industry. She launched Shayna Rose Interiors in 2017 with much success, but when she unexpectedly had a crippling accident, she was forced to switch to a remote business model. 

It was during this difficult time that Shayna faced both successes and failures. Her business was steadily growing, but her virtual team did not have the skills necessary to design and order the custom products she was creating. Her second business, 4Dbiz, grew out of a desire to address the unmet need for affordable support for design entrepreneurs. 

What sets Shayna apart from many other business coaches is the fact that she is presently active in the interior design industry. Unlike many gurus who are no longer hands-on with interior design projects and business operations, Shayna Rose Interiors is still fully operational. Her first-hand knowledge of the industry gives her the ability to offer relevant information on the most current business trends and strategies in interior design.

Shayna approaches her businesses with a focus on the motto, “Everyone wins.” She is inspired by challenges that others see as problems, and she genuinely wants to see her clients succeed. Shayna will work with you to identify the most effective strategies for your business and how to achieve significant long-term growth. She is also happy to answer any business-related questions you may have along the way. 

Business Strategy Coaching for Interior Designers

In a 1:1 business Strategy Session, you will work with Shayna to identify personal strategies for your business. You will explore avenues for maintaining steady growth through clarifying your systems and increasing efficiency! 

Common topics covered during the 1-hour call include:

  • How to build profitable proposals
  • Business operations
  • Networking strategies 
  • How to delegate/build a team
  • E-commerce 
  • How to sell custom products
  • And so much more!

Are you ready to enhance your business success? Register to 4Dbiz to schedule a 1:1 business Strategy Session with Shayna today!

Marketing Support for Interior Designers

Marketing Support For Interior Designers

Marketing Support For Interior Designers

At 4Dbiz, our mission is to help interior designers succeed in business. One of the most common pain points we hear from our designer community is that marketing often falls by the wayside. Maybe you are so busy that you just don’t have time to spend on your digital marketing efforts. Or, maybe a lack of understanding leaves you feeling unsure of how to market your design business. Either way, 4Dbiz is here to provide marketing support for interior designers. And we would love to work with you!

Marketing Consultant For Interior Designers 

When you sign up to work with the 4Dbiz Marketing Team, the first step will be to schedule your first marketing consultation with our Co-Founder and Chief Marketing Officer, Evelyn Roberts. 

Evelyn’s background is in copywriting, digital content marketing, and branding for interior designers. She is passionate about helping every designer find their unique brand voice and create tailored content that provides value to their ideal client. 

Working with Evelyn, you will be challenged to break down your overall business goals into actionable, measurable steps, then to think critically about what specific marketing actions will draw you closer to those goals. At 4Dbiz, we do not believe that you need to invest money into paid advertising in order to succeed (at least not right away). Rather, Evelyn will help you strategize the most effective organic marketing efforts your interior design business can begin today!


Marketing Consultations For Interior Designers 

Since the first step to working with our 4Dbiz Marketing Team is the 1-hour marketing consultation, you might be wondering, “What can I expect from a marketing consultation?” 

In the 1-hour call, Evelyn will:

  • Do a web search of your business and provide feedback about how you appear online right now
  • Ask critical questions about your current marketing strategy
  • Outline the monthly marketing plan that you should be working toward for your business
  • Get to know your business voice, brand, messaging, and target audience
  • Help you identify the best first step(s) for your business to take today, whether you plan to do it yourself or have the 4Dbiz Marketing team do it for you!


Content Marketing For Interior Designers

After the 1-hour marketing consultation, you can decide which course of action is best for you: 

  1. I will take all of this valuable feedback and implement it on my own. 
  2. I do not have the time to implement this feedback on my own. I will collaborate with the 4Dbiz Marketing team to have this done for me.

Ultimately, how you choose to move forward is completely up to you! Either way, you will have Evelyn as your dedicated Marketing Consultant. So you’ll always have someone to bounce ideas off of, ask questions, request feedback, and get ideas from! 

If you do choose to work with the 4Dbiz Marketing team, here are some of the ways we can help you market your interior design business online: 


Search Engine Optimization (SEO) 

  • Audit your website for its current SEO score
  • Provide copywriting, web design, and keyword recommendations
  • Implement changes to increase SEO score 
  • Design and build new landing pages based on keywords that are not yet represented
  • Google My Business profile optimization 
  • And more!


Social Media Marketing

  • Post creation and publication on Facebook
  • Post creation and publication on Instagram
  • Instagram reels and stories
  • Daily community management to increase followers and engagement 
  • Optional add ons for LinkedIn, Pinterest, and more



  • Blog article creation based on target audience, target keywords, and service niche
  • Image selection and tagging
  • Keyword optimization
  • Inclusion of affiliate links, if relevant to your business 
  • Promotion on Facebook and Instagram if requested 


Press Releases & Publication Pitches

  • Pitch articles to online and print publications to increase domain authority for your website
  • Write and publish press releases when your business has a news-worthy story to tell 
  • And more, depending on your unique goals 


Automated Lead Funnels 

  • Automate your communication journey for every contact, from initial inquiry to paid services
  • We work with many different tools and softwares including (but not limited to) Dubsado, Mailchimp, Hubspot, and Constant Contact 
  • Keep the human feel, with email content written to reflect your brand and personality


Lead Magnet Creation

  • Creation of a downloadable PDF that will act as a magnet to grow your email list
  • Content written and designed for your business
  • Publication of a sign up form and/or pop up to your website
  • Automatic funnel to increase conversions


Email Marketing 

  • Engage your existing audience with email newsletters that convert
  • Encourage repeat business and referrals 
  • Promote your blog, affiliate links, and other monetized content 
  • Share promotions and other calls-to-action 
  • Great for interior design businesses with an e-commerce site


Direct Outreach and Community Management 

  • LinkedIn outreach
  • Cold calls
  • Cold emails
  • Social media outreach
  • And more! 


This is just a teaser of what our 4Dbiz Marketing Team can do for you. Everything is customizable based on your business and your goals.

Schedule a marketing consultation to get started today!