Shayna never expected to create a software that would change the way interior designers run their business! 4D was born out of her own experience, failures, successes, and needs.
After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna had been held back by the “traditional” way of doing business. She was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.
In 2017, Shayna Rose Interiors was born! In just three short months as a solopreneur, Shayna had already surpassed the salary she’d made working for others. Shayna was the CEO, lead designer, installer, marketing specialist, accountant, bookkeeper, and receptionist for her business. Her thought was “Why pay someone to do what I can do for myself?” And that paid off in her business, allowing her to make more money than she’d ever made before. That is… until she broke her pelvis.
Yes - you read that correctly. In February 2018, she flew off a snowmobile and into a tree, shattering her pelvis and crushing her nerves. Suddenly, Shayna was forced to completely reevaluate everything from how to walk, to how to run her business. She had to envision a way to keep her business going (and growing) without being able to step outside her door.
It was during this most difficult time of her life that Shayna first decided to invent, outsource, and delegate. She invented a customizable, quick-ship line of upholstered beds, an ecommerce platform to sell them on, and a brand new piece of software to design and order custom products (more on this later). She also hired an outside Virtual Operations team with an expensive, $2600/month price tag. Shayna’s own inventions succeeded, allowing her to grow Shayna Rose Interiors by 17% while on bedrest. The Virtual Ops team, however, flopped. She received 0% return on that investment, because the team had no knowledge or skills specific to the interior design industry. This was Shayna’s first “failure” as a business owner, though it ultimately served as a lesson.
Shayna learned that there is a gap that lies before solopreneur designers. When you need support to continue to grow your business, there is a lack of options for affordable, reliable employees that can handle the huge variety of tasks you throw at them, with a knowledge of the design industry. She knew she needed someone to help her if she was going to continue to increase revenue and grow her business.