You never know when or where you may find your next client. Having an elevator pitch ready and waiting will help you feel prepared to connect with a new client at any time. This brief, 30-second description of your services and skills is meant to highlight what sets you apart from your competition and why prospective clients should choose you. But, just how do you express all of that in 30 seconds or less? Keep reading for our suggestions on how to create the perfect interior design elevator pitch!
Start with the Basics
With writing in general, it’s always a good idea to make sure that you have a clear understanding of what you’re writing about before you put pen to paper. Use these questions as a guide to gather important information about what you want to convey in your pitch:
- Who are you? Keep it concise and focus on sharing valuable information that can help you build a conversation with the listener.
- What does your company do? Explain your goals, mission statement, and the products and services that you offer. You may also want to consider sharing a little bit about what inspires you or how your business got started.
- What sets your company apart from your competition? Why should the listener be interested in hearing what you have to say? These types of questions provide an opportunity to showcase the things that you do best.
Capture Your Audience
Once you have a better understanding of what you want to say, it’s time to start writing. The key is to grab your audience’s attention from the start, so that they want to hear more about you. Try starting with a story or interesting fact about your business. This will give the listener something to remember about you.
Break It Down
You should also break down your pitch into sections and use them as a guide to help you present your thoughts in an organized fashion. Here is what we suggest:
- Introduction (7 seconds): Start with a hook and briefly introduce yourself.
- Company Information (10 seconds): State what your company does in 1-2 sentences. Think about your goals, your target customer, and why you do what you do.
- Proposition (10 seconds): Explain what you can do for your listener or how your services can help them.
- Conclusion (3 seconds): Wrap up the conversation with a final call to action.
Keep in mind that this is just a rough outline. You can give and take from each section to tailor your pitch to your business and message. Just make sure to limit it to 30 seconds or less. Anything past that will most likely cause your audience to lose interest.
Don’t forget to allow for actual conversation, too. If your listener asks a question, take time to pause and answer. Once you’ve answered their question or acknowledged their comment, you can go back to your pitch. The more relaxed and natural the conversation is, the better the reaction you’ll get.
Read It Aloud
When you have a complete first draft ready, read it aloud to yourself to see if there are any strange breaks or disconnected thoughts. The goal is to make your pitch sound conversational and effortless. If it sounds too formal, consider doing a round of edits to make it sound more like how you would speak to a friend. This approach will elicit a more positive and engaged response from your audience.
A strong interior design elevator pitch will help you win over clients with ease, so that you can close jobs faster and more efficiently. With these tips in mind, you will be ready to start a conversation with prospective clients at a moment’s notice.
Creating the perfect elevator pitch is just one of the many steps that you can take to streamline your business operations. For more techniques to enhance your business, consider working with 4Dbiz Founder and CEO, Shayna Rose, as your Fractional COO. She can show you how to close jobs with confidence, develop a profitable pricing model, write contracts that offer protection, and more. Schedule a demo with us to get started today!