Lately, we’ve been taking you inside our 4Dbiz Fractional Model—starting with the executive roles that are built to support you from the inside out. We started with Shayna, your Fractional CEO, stepping into the highest-level decision-making and business planning with you. Then we introduced Samantha, your Fractional COO, who helps manage and optimize your systems, team, and operations.
This week, we’re turning the spotlight on the role that supports all things marketing in your business:
Fractional Chief Marketing Officer for Interior Designers
If you’ve been running your own design firm for any amount of time, you know that being great at what you do isn’t the same as being great at marketing what you do.
And yet—many interior designers are stuck doing all their own marketing, which can be inconsistent, time-consuming, and just plain draining.
That’s where 4Dbiz’s Fractional CMO comes in.
Your CMO helps take marketing off your plate in a way that’s strategic, professional, and rooted in your unique goals—not random Instagram trends or recycled templates.
This isn’t just about “posting more.” It’s about building a consistent presence that supports long-term business growth, attracts the right clients, and strengthens your brand—while also giving you your time and energy back.
Foundational CMO Support for Marketing Strategy:
- Logo design and brand development
- Website design and development
- Develops and documents a big-picture marketing plan aligned to your business goals and budget
- Defines your brand messaging and identifies your target audience so everything feels on-brand and cohesive
- Audits your current marketing channels and recommends improvements
- Researches your target keywords and creates an SEO strategy for greater visibility
- Implements marketing automation at every stage of the funnel
- Builds an editorial content calendar that reflects your ideal clients, services, and schedule
- Provides guidance on brand-building platforms like email marketing, blogging, SEO, partnerships, social media, media publication, and more
Done-With-You Execution and Oversight:
- Coordinates with your Virtual Marketing Assistant so that all content and execution is tailored to your marketing strategy
- Provides feedback and direction on all marketing questions, ideas, and projects
- Helps plan and review launches, promotions, and new offers
- Tracks results and helps you evaluate what’s working (and what’s not)
- Creates structure and systems for marketing so it becomes repeatable—not reinvented every time
- Analyzes data, reports metrics, and presents insights
Your Partner in Visibility and Growth
With Evelyn integrated as your Fractional CMO, you’re no longer alone in figuring out what to say, how to say it, or where to show up. You have a partner who gets your business goals—and knows how to turn them into a real, actionable marketing plan.
One of the biggest game-changers for our clients is finally having someone who can make marketing decisions with them—and for them.
Whether it’s mapping out your content strategy, creating a lead magnet funnel, improving your website messaging, or refining your brand voice, (y)our CMO will not only guide the plan—they’ll help make it happen.
Getting Started with Fractional CMO Services for Interior Designers
Like all 4Dbiz roles, Fractional CMO support is completely flexible to your business needs.
No-Commitment Fractional CMO support starts at $225/hour. Partnership Programs start at just $175/hour.
You don’t have to be your own marketing department anymore!